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Amazon Changes Affiliate Terms

There is a saying that the only constant is change; however, Amazon Affiliates are not necessarily happy with the company's action regarding ebooks.

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Get Your Book Noticed… by Writing Op-eds

I had a client call in to day from Akron, Ohio, on my Ask Me Anything line, noting he had heard some buzz about op-eds in his local newspaper and was curious to know just how engaging in the process could help with his marketing and book promotion... my response is here.

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Ask Me Anything: Why aren’t I getting sales for my book?

I recently responded to an anxious author in Scotland who was most frantic over the lack of book sales. He asked me quite bluntly, "Why aren't I getting sales for my book?" He then went on to share how busy he was with myriad marketing activities: "Dang! I am working the Facebook like crazy; it is not driving sales. I have sent out countless press releases, but my phone ringer must be broken. I have a website that is beautifully designed, but seemingly residing in a vacuum… oh, and what the hey happened that even with thousands of emails, my book signing was a dismal flop! What am I doing wrong? "

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Ask Me Anything: Do I really need a social media presence?

In my “Ask Me Anything” program, I often have writers repeatedly ask me, “Do I really need to create a social media presence if I want to write books?” The response here may just surprise you - I don't need you to go on a big sales campaign through your social media efforts! Just build relationships.

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