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Amazon Tags… Are they GONE or just being revamped?

There have been days when I, too, have been frustrated at the changes, and the lack of notice by Amazon to those authors utilizing the Amazon platform... working diligently at marketing and book promotion. The past couple of days I have had myriad contacts, wanting to know what Amazon has done with its tags. Several thoughts come to mind as I delve into this issue.

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How Long Will Amazon Remain King of the Author’s Support Team?

Perhaps the larger question remains – how does an author counter what happens when the big dog in the arena no longer pushes their book as aggressively? Book Marketing Strategies must become your cornerstone; the efforts you invest must come first from a conscious, strategic decision.  To fail to do so places you in a frightening place, feeling the conflict of being really excited in the first days of launching and promoting their book and the disillusionment and frustration that accompany the months and years following that initial release.  A title never goes out of print, but … the buzz must continue; you must carry on the promotion and marketing as long as you desire having sales. That is the tricky part!  Some of your efforts come rather easily and...

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The Realities of Book Promotion on the Internet

We are looking today at how to get your book marketed in the most accelerated manner -yes, it is by taking advantage of the internet! However, that comes with the reality that If you don’t do an Internet book launch campaign the RIGHT way, it’s over. Let's talk about a few other "realities!"

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The Author’s Platform: Defying Reason to Create Sales

There is an old saying, "If a tree falls in the forest and no one is around to hear it does it make a sound?" The answer is a very obvious, "No!" The same applies to authoring a book; if you make sounds about your book, but you don't have an audience to hear your proclamations - you will encounter the "make or break it" of being published

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